# Creative Direction with AI

> Creative Direction with AIArtificial intelligence (AI) has emerged as a formidable force in the ever-evolving realm of architecture and design. Yet, it’s a double-edged sword, offering efficiency while stoking concerns about its impact on creative expression. Nevertheless,…

## At a glance

- Format: On-demand course
- Price: €105.00 (list €125.00)
- Difficulty: Beginner
- Duration: 8 Hours
- Schedule: Apr 27-28, 2024
- Instructors: Ida Rasouli
- Categories: Architectural Design, Artificial Intelligence, Fashion Design
- Software: Midjourney, ChatGPT
- Students: 126
- Rating: 4.3 / 5
- Canonical: https://paacademy.com/course/creative-direction-with-ai
- Enroll: https://paacademy.com/course/creative-direction-with-ai

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## About this course

In this workshop we will focus on mastering technical tools, navigating Midjourney workflows, and honing curation techniques.

## What you'll learn

- **AI Tool Mastery**: Navigate and utilize Midjourney for architectural and design projects.

- **Creative Direction**: Develop a unique design language that reflects your artistic vision.

- **Advanced Prompt Techniques**: Craft compelling prompts for various design disciplines, including architecture and fashion.

- **Narrative Power**: Harness storytelling to enhance concept design and create meaningful projects.

- **Practical Application**: Engage in hands-on assignments to apply learned skills directly to your work.

## Methodology

This workshop is designed to cater to individuals with varying levels of experience in design, including those who are new to using AI tools. The initial session will focus on mastering technical tools, navigating Midjourney workflows, and honing curation techniques. Subsequently, the focus will shift towards fostering creative direction, harnessing the narrative power in concept design, and mastering advanced prompt development techniques applicable to architecture, interiors, landscape, object, and fashion design.

By the end of the workshop, participants will have acquired the skills to effectively develop and articulate their unique design language and approach using AI tools. Throughout the sessions, assignments will be provided to facilitate the application of learned techniques into participants’ projects, ensuring practical and tangible skill development.

## Curriculum

### Session 1
- Lecture by Aida (56:00)
- Introduction to AI (01:04:15)
- Getting into AI (50:01)
- Mastering MidJourney Design Tools (01:12:15)

### Session 2
- Review (01:23:13)
- Part-2
- Midjourney (01:29:56)
- Part-3
- Luma AI (01:10:18)