Giovanni De Niederhausern, the Senior Vice President at Pininfarina Architecture, will be addressing the audience at the Computational Design: NEXT 9.0 conference with the overarching notion of objective beauty in design and form. Pininfarina’s design story has the wonderful quality of being timeless by accepting a succession of cross-pollination by branching out into product design and, eventually, into architecture. The company’s design is embedded with digital technologies, infused with material and productive innovation, and responds to multiple and concurrent needs of the individual and the environment.