iheartblob is an award-winning mixed-reality design studio and research collective with a strong focus on the Architectural Object and the role of emerging technologies within architecture. The work is meant to enchant and reflect on the crisis of thought that runs through architecture today by investigating new and established ideas as though they were materials, engaging seriously with hard-hitting agendas whilst remaining at a distance from full immersion. The studio has exhibited numerous provocative proposals across the globe, including at the Storefront for Art and Architecture in New York City and the A+D Museum in Los Angeles; they have constructed a variety of mixed reality works as physical/digital pavilions for the Toronto Winter Stations Festival and Magazin Gallery in Vienna, and their research has been presented at the Architectural Association visiting school in China and in publications such as Archinect’s Ed magazine. They have most recently released their book iheartblob – Augmented Architectural Objects: A New Visual Language.