Danilo PETTA is an award-winning Italian industrial designer who attended the Polytechnic of Milan and the Istituto Europeo di Design (IED) in Milan to study architecture and interior design. He started his multidisciplinary career as a “Watches Designer” at Rome’s “Bvlgari” design center. He was responsible for creating “Serpenti Tubogas,” and many other successful clocks for the company. The Chicago Athenaeum Museum named him “Europe 40 Under 40 ®” as one of the most original and modern young talents in the field of watch and luxury design worldwide, and the Ministry of Culture and the Ministry of Foreign Affairs of the Italian Republic named him as one of the 100 Design Ambassadors representing Italian Creativity in the World in 2021.