Architecture in Motion: AI Cinematic Workflows

The workshop focuses on contemporary architectural visualization, with an emphasis on residential, hospitality, conceptual architecture, and urban projects.

Students will work with a range of inputs, including 3D screenshots, sketches, massing studies, and existing architectural images, and learn how to turn them into cinematic hero shots while maintaining the original architectural intent.

The workshop is based on a simple, repeatable workflow:

Define → Build → Direct → Generate → Iterate → Refine

Students will:

• Build a personalized trainable GPT for their own architectural workflow.
• Learn how to describe architecture, atmosphere, materials, lighting, and composition effectively.
• Develop essential prompting frameworks for architectural image generation.
• Transform 3D model screenshots and sketches into cinematic hero images.
• Control camera angle, composition, materials, lighting, landscape, and atmosphere.
• Learn image-to-image, text-to-image, and reference-based workflows for greater visual consistency.
• Refine and present final images using AI and post-production tools.
• Explore a simple workflow for transforming a final hero image into a short cinematic sequence.

Program:

• AI Visualization System: Build a personalized GPT and establish your visual workflow.
• Prompting & Direction: Learn how to communicate architecture, composition, materials, lighting, and atmosphere.
• Hero Image Generation: Transform sketches and 3D screenshots into cinematic architectural visuals.
• Iteration & Refinement: Develop variations, improve realism, and maintain architectural consistency.
• Final Hero Shot & AI Film: Complete a final architectural hero image and briefly explore AI-generated cinematic video.