With the advent of image-generative platforms and their ability to create concepts and themes faster than traditional modeling, many individuals—whether familiar with the field or not—are using their imagination to develop innovative ideas. In this competitive environment, designers must leverage their prior knowledge and ability to perceive great designs through traditional means and incorporate quick image generation into their workflow for concept designs or social media management. Platforms like Midjourney and Stable Diffusion can significantly enhance the design process, client discussions, renderings, and marketing. Therefore, learning these software tools is essential for modern designers.

This workshop will teach the tips and tricks of precise image creation using prompting techniques for mood board creation, concept exploration, theme development, and social media. We will focus on using Midjourney to master its use and achieve concepts that align with the designer’s vision and reflect the theme of their project. This workshop will explore the extensive range of commands available to create unique images, personalize them, and edit them to achieve publishable-quality designs. Additionally, we will cover the basics of Stable Diffusion and its use as an alternative or supplement to Midjourney, including upscaling and editing images locally. Finally, we will learn how to use these still images to create project videos for clients and social media using Immersity AI, Runway, and Premiere Pro/After Effects. Students will develop themes and create engaging videos as their final project.