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02:31:222. Part 2
01:32:35Catalog
Catalog
Course detail
Social Media for Designers is a course for architects, designers, small firms, freelancers, and social media departments covering how to build a professional online presence. Participants learn to identify the right platforms, develop content strategies, analyze performance metrics, create presskits, and produce high-quality posts tailored to design audiences. The course also addresses techniques for audience interaction, brand building, and staying current with industry trends through social media. Two sessions are included and no specialized software is required.
This course includes
Why social media?
Internet and social media have now become one of the most influential tools that had revolutionized marketing strategies in all professions. Starting with websites from the early 90s, social media platforms like Facebook in 2004, and the birth of other platforms, the old notions of getting published or running ads in printed magazines to get exposure are almost dead. With the rise of fan pages, influencers, communities, chat groups, and new marketing strategies, many new professions emerged that did not exist before. This resulted in the establishment of new departments in companies to manage their websites and social media channels. And by now (2023) almost everyone has understood the power of social media and how it can have a huge impact on anyone’s or any company’s growth.
Why architects and designers should use social media?
Like all professions, architects are not exceptional in this. Internet and social media have changed the way architects and designers think about their projects. As much as we think this is wrong, getting more exposure on social media became a quality standard for offices and clients on a success of a project. By using social media, architects and designers were able to showcase their work, build their own brands, network with peers, engage with potential clients, and keep up with industry trends. Using the right strategy will result in increasing visibility, establishing credibility, building relationships, showcasing the brand, and staying up-to-date.
Choosing the Right Platforms: Identify and select the most effective social media platforms for architects and designers to maximize visibility and engagement.
Content Creation Strategies: Learn how to create engaging content that showcases your work and resonates with your target audience.
Analyzing Data and Metrics: Understand how to analyze social media metrics to measure success and refine your strategies.
Building an Online Brand: Develop techniques for establishing a credible online presence and personal brand within the architecture and design community.
Effective Audience Interaction: Explore methods for interacting with your audience to build relationships and stay connected with industry trends.
1. Part 1
02:31:222. Part 2
01:32:35Hamid Hassanzadeh is a distinguished architect, entrepreneur, researcher, and speaker. Having earned his degree in architectural engineering in 2012, Hamid has since contributed to various architectural projects across multiple regions around the globe. In early 2016, he founded the ParametricArchitecture platform, initially launching on Instagram. Today, ParametricArchitecture, often abbreviated as PA, stands as a globally renowned hub for parametric, computational design, and AI lovers, boasting over 20 million monthly interactions on the internet. Hamid endeavors to demystify the intricacies of the parametric, computational, and AI realms through compelling articles, interviews, workshops, podcasts, and conferences disseminated across various digital platforms. Furthermore, he’s the visionary behind PAACADEMY, an educational entity under the aegis of PA, dedicated to propagating the concepts of computational architecture and design. The PAACADEMY, as an educational platform, educates and engages with its audience, introducing them to advanced techniques and algorithms employed by architects, designers, and coders alike. He highlights exemplary projects executed using state-of-the-art design software, ensuring that his audience not only witnesses but also comprehends the depth and philosophy of these avant-garde design practices. Moreover, as the esteemed host of the 'PA Talks' interview series, he engages in enriching conversations with architects, orchestrates numerous workshops, conferences, and events, and has had the privilege of interviewing myriad globally acclaimed architects, delving into their methodologies and foresighted visions for the architectural landscape.
Hamid, finally was able to watch. Thank you so much. Is there any chance of an update on the tech talks coming up?
