PAACADEMY
Courses Social Media Social Media For Designers

Social Media For Designers

This course aims to showcase the potential of using social media in establishing a credible and strong online presence on the internet.

Duration:
2 Sessions (8 Hours)
Difficulty:
Beginner
Language:
English
Certificate:
Yes
Registration:
€105.00
Tutor:
Hamid Hassanzadeh
Members:
89.25 EUR (40.50%) discount
Recordings:
Available Indefinitely
€150.00
€105.00
One Time Payment €105.00
Available in Full Access plan
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Introduction of the workshop:

Why social media?


Internet and social media have now become one of the most influential tools that had revolutionized marketing strategies in all professions. Starting with websites from the early 90s, social media platforms like Facebook in 2004, and the birth of other platforms, the old notions of getting published or running ads in printed magazines to get exposure are almost dead. With the rise of fan pages, influencers, communities, chat groups, and new marketing strategies, many new professions emerged that did not exist before. This resulted in the establishment of new departments in companies to manage their websites and social media channels. And by now (2023) almost everyone has understood the power of social media and how it can have a huge impact on anyone’s or any company’s growth.


Why architects and designers should use social media?


Like all professions, architects are not exceptional in this. Internet and social media have changed the way architects and designers think about their projects. As much as we think this is wrong, getting more exposure on social media became a quality standard for offices and clients on a success of a project. By using social media, architects and designers were able to showcase their work, build their own brands, network with peers, engage with potential clients, and keep up with industry trends. Using the right strategy will result in increasing visibility, establishing credibility, building relationships, showcasing the brand, and staying up-to-date.

Scope:

This course aims to showcase the potential of using social media in establishing a credible and strong online presence on the internet. We will focus on the ways of choosing the right social media platforms, analyzing their data, and generating effective strategies that align with the target audience. The course will provide a solid understanding of producing presskits, creating engaging content, methods of making high-quality publications and interacting with their audience. By showcasing great examples the course will enhance the participant’s knowledge of the best curations on social media.

What You Will Learn?

  • Website
  • Instagram
  • Facebook
  • Linkedin
  • Twitter
  • Pinterest
  • Reddit

Program:

  • 1hr – Lecture on social media for architects/designers
  • 1hr – Showcasing the power of different social media channels and examples of how different architects use social media
  • 1hr – Setting up channels on different social media apps
  • 0.5hr – Showcasing the strategies that are applied at PA
  • 0.5hr Q&A at the end of the session
  • 0.5hr – Q&A and checking your profiles giving suggestion
  • 0.5hr – How/what to write about your projects
  • 1hr – Different applications and software to edit the content
  • 0.5hr – Understanding social media analytics
  • 0.5hr – Engaging with your followers and building relationships
  • 1hr – Tips for effective storytelling and Q&A

Important Notes:

  • This workshop is suitable for Small-sized Architecture Firms, Companies, Freelancers, and Social Media Departments.
  • Total sessions: 2 sessions.
  • Please be informed that we won’t be able to provide any license, invitation, or educational account, for any of the software that will be used during the workshop. Having the software with a proper license and installing them on the computer is the responsibility of the attendees.

Course Content

Instructors

Hamid Hassanzadeh

Hamid Hassanzadeh

5 Followers

6 Following

Biography
Hamid Hassanzadeh is a distinguished architect, entrepreneur, researcher, and speaker. Having earned his degree in architectural engineering in 2012, Hamid has since contributed to various architectural projects across multiple regions around the globe. In early 2016, he founded the ParametricArchitecture platform, initially launching on Instagram. Today, ParametricArchitecture, often abbreviated as PA, stands as a globally renowned hub for parametric, computational design, and AI lovers, boasting over 20 million monthly interactions on the internet. Hamid endeavors to demystify the intricacies of the parametric, computational, and AI realms through compelling articles, interviews, workshops, podcasts, and conferences disseminated across various digital platforms. Furthermore, he’s the visionary behind PAACADEMY, an educational entity under the aegis of PA, dedicated to propagating the concepts of computational architecture and design. The PAACADEMY, as an educational platform, educates and engages with its audience, introducing them to advanced techniques and algorithms employed by architects, designers, and coders alike. He highlights exemplary projects executed using state-of-the-art design software, ensuring that his audience not only witnesses but also comprehends the depth and philosophy of these avant-garde design practices. Moreover, as the esteemed host of the 'PA Talks' interview series, he engages in enriching conversations with architects, orchestrates numerous workshops, conferences, and events, and has had the privilege of interviewing myriad globally acclaimed architects, delving into their methodologies and foresighted visions for the architectural landscape.
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