
NOA House
Mar 1, 2025
About this work
Biomimetic Red-Earthy House in Salta Argentina
In this workshop we will focus on mastering technical tools, navigating Midjourney workflows, and honing curation techniques.

5 courses5.0
Creative Direction with AIArtificial intelligence (AI) has emerged as a formidable force in the ever-evolving realm of architecture and design. Yet, it’s a double-edged sword, offering efficiency while stoking concerns about its impact on creative expression. Nevertheless, there’s reason for optimism: AI has the potential to amplify designers’ innate creativity by handling labor-like tasks, freeing them to focus on what truly matters. This workshop is intended for designers who are forward-thinking and eager to refine their skills and establish a unique identity in the industry.
Today, being an architect requires more than just problem-solving – it necessitates taking on the role of an artist and visionary. This involves having a deep understanding of one’s distinct perspective and using AI tools to add personal flair to projects, making a meaningful impact on the world. AI tools act as a virtual playground, allowing designers to experiment with and develop their own language. This workshop serves as a gateway to this field, where participants can explore the transformative potential of AI in shaping their design approaches.The
AI Tool Mastery : Navigate and utilize Midjourney for architectural and design projects.
Creative Direction : Develop a unique design language that reflects your artistic vision.
Advanced Prompt Techniques : Craft compelling prompts for various design disciplines, including architecture and fashion.
Narrative Power : Harness storytelling to enhance concept design and create meaningful projects.
Practical Application : Engage in hands-on assignments to apply learned skills directly to your work.
Course Content

Mar 1, 2025
About this work
Biomimetic Red-Earthy House in Salta Argentina

Aug 13, 2024
About this work
Succesful works by our student Obid Khikmatullaev developed during the “Creative Direction with AI” workshop led by Ida Rasouli.

Aug 13, 2024
About this work
Inspiring works by our student Luis A Hernandez developed during the “Creative Direction with AI” workshop led by Ida Rasouli.
Ida Rasouli is an Iranian architect, multi-disciplinary designer and concept artist. She is the founder and creative director of Celeste Design Studio which focuses on the concept development process in the fields of architecture, interiors, objects and fashion. Her fascination with Ai generative tools has driven her to employ them in crafting inventive design concepts over the past year. Her work has garnered global recognition and she has collaborated with various institutions and universities, sharing her expertise on integrating AI into the architecture and design processes.
Nice but wanted to get more information
pretty nice, i'm still wondering how to have more control over some specifics but overall great experience
great