Combinational Creativity using Generative AI

Generative AI transcends the role of a mere addition to the technological toolkit of a designer. It is a revolutionary force fostering a transformative wave across diverse sectors, from fashion to architecture, advertising to product design. This transformation is not just about automating tasks; it’s about redefining the very essence of how human artifacts are conceived, designed, and brought to reality or to market.

The principal innovation of generative AI resides in what is termed ‘Combinatorial Creativity,’ a definition entailing the synthesis and recombination of images or ideas that facilitate the generation of novel concepts that may not be readily apparent or intuitive to humans. Thus, it becomes essential for a contemporary designer to understand and embrace this new paradigm. The workshop aims not just to share and adopt new tools but to rethink the design process itself. Join Arturo Tedeschi, a renowned expert in parametric design and AI, for a comprehensive session where he will reveal his methodologies, refined through fifteen years in the forefront of architecture and industrial design.

Additionally, he will introduce AI tools and workflows that have been rigorously tested over the past two years, offering a blend of long-term expertise and cutting-edge technological advancements, providing a theoretical framework and a critical approach to the subject of generative AI.